There is a lot talked about regarding social media and how it helps raise the profile of vacation rental property.
Billions of people every day take to popular social media platforms including Facebook, Twitter, LinkedIn, YouTube, TikTok and more, so it’s something that vacation rental property businesses cannot ignore.
You should bear in mind the rules of each site and tweak your logos/images/text accordingly. For instance, on Instagram, images are all-important. With Twitter, the length of what you can say is limited and if you want to concentrate on video content, YouTube is perfect for videos of up to 15-minutes long and Tik Tok now hosts videos of up to 10 minutes.
Studies suggest that around two in 100 vacation rental property guests go straight from social media to booking directly, but the medium is much more important for building awareness, driving traffic to your website and leading to bookings later. After all, choosing luxury Bahamas vacation rentals is not an impulse buy and usually takes considerable time and planning.
To attract the attention of guests, it is important to not only be on social media but to regularly upload compelling content, to set your Bahamas vacation rental properly apart. You can post why your property stands out, endorsements from delighted guests, snippets of local knowledge, special events, offers and deals, upgrades and improvements, behind-the-scenes glimpses and more.
Better still, encourage guests to also post themselves while they are staying with you and you will quickly pick up new audiences.
You can also back this up by advertising on social media, which ensures your message reaches your chosen audience and target locations – at a cost.
If all this sounds too difficult or time-consuming, Bahamas vacation rental property management expert, Shore Concierge, can handle your social media policy and posts. In fact, we can look after all your marketing and communication needs. Email us now at contact@shore-concierge.com.
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