top of page

How to market your Bahamas beach house the RIGHT way

Shore Concierge Team

Looking to market your Bahamas beach house on Airbnb or one of the other leading platforms, and don’t know where to start? Shore Concierge can provide some handy hints on how to market your house the right way.


Here are 10 top tips covering how to price and position your rental property to help maximize guest appeal and bookings.


1. Platform options


Two leading marketing sites are Airbnb and Vrbo. Airbnb has 5.6 million active listings worldwide across at least 100,000 cities with around 150 million guests booking vacation stays or experiences. Vrbo has more than 2 million properties in more than 190 countries. Examine each site and compare them with others to decide which is best for you. Shore Concierge offers marketing on both platforms for rental owners. You can read more about how they compare here.


2. Site benefits


When comparing marketing sites, take into account the benefits each offer. For instance, Airbnb has a handy Smart Pricing tool, which helps you arrive at a pricing level by taking into account your property type, supply and demand and amenities. It also offers a Superhost designation to owners who quality, as experienced hosts who provide a shining example for others and extraordinary experiences for their guests, which comes with added benefits including a dedicated support line. Vrbo offers a Booking Guarantee. Both offer liability insurance. Airbnb’s AirCover includes pet damage protection, deep cleaning protection, and income loss protection Vrbo covers traveler injury and property damage claims.


3. What are your goals?


Before listing your properties on your chosen platform, you need to decide your goals and aims. You may want to close your home for a period, so you can take some time off, or you may want to rent it out year-round to bring in as much income as possible. You may have a limited amount to invest, so you might take some time to build up your amenities, services, and features. Whatever your priorities, Shore Concierge can help you succeed.


4. Location and local events


An important part of marketing your Bahamas beach house will be making the most of your location and important local events. At peak time and when there are festivals and special events on, you can expect demand to be higher, and you can price accordingly. The same is true on holidays and weekends. Fixing on a special location, theme and unique selling points will help your property get noticed by guests and increase its appeal.


5. Check out the competition


Confused about how to price your property? Then check out similar vacation rentals and see what they are charging. Bear in mind that you may have different priorities from others; for instance, a rival rental may be open year-round, while you want to close for a period, hence the average rental is affected. You can also compare the benefits and features of your Bahamian beach house with others, so you can see what about your home is unique and can be a focal point for your marketing and whether you need to add any essential amenities.


6. Perfect Pricing


We’ve already mentioned that you should examine the pricing of rivals and that you should factor in seasonal dates and attractions. In the same way, take account of the status and amenities offered by your home and whether some services – such and breakfast and cleaning – are provided. Estimate and total up all your costs and calculate average occupancy levels to give you an idea of where to pitch your prices, so you are competitive and in a good position to make a profit.


7. Target audience


Now you have an idea of the unique selling points of your Bahamas beach house, it’s time to think about your target audience. Who is most likely to want to vacation in your rental? Is it most appealing to families, romantic couples, younger guests, groups of friends, nature lovers or bargain hunters? Once you know which type of guests you need to most go after, then your marketing strategy becomes clearer.


8. Site tools and data analysis


Both Airbnb and Vrbo have useful site tools that help hosts to input their copy and analyze their visitor data. There are translation services, accessibility help, mentoring options from experienced hosts, while third-party sites offer various rental calculators to help you estimate potential profit levels, plus data analytic tools to examine and improve every aspect of your rental property. Shore Concierge also offers detailed data, analysis and advice for all clients.


9. Words and pictures


Now, you need to ensure your content is ready, including inviting pictures capturing the best features of your Bahamas beach house and compelling copy, outlining and explaining why your property offers guests everything to make their dream holiday complete.


10. Need professional help?


As you can see, there are a lot of factors to take into consideration when marketing your rental property the right way. If you require professional assistance, then contact Shore Concierge. As specialists in Vacation Rental Management In The Bahamas, we work with you to help you increase your return on investment. With our team of property management, marketing and hospitality experts, your property and your guests are in good hands. Email us now at contact@shore-concierge.com.

75 views0 comments

Recent Posts

See All

Comments


bottom of page