Want to know how to boost your Bahamas vacation rental bookings? Of course, you do!
Focusing on customer care, making sure your luxury Bahamas vacation rental is marketed well, and focusing on occupancy and pricing are all crucial.
Here are six handy hints on how to boost your Bahamas vacation rental bookings from Shore Concierge, which offers a complete range of services for property owners.
1. Show and tell
Creating a compelling listing for your luxury Bahamas vacation rental, whether on your website, social media, or popular Online Travel Agencies (OTAs) Airbnb and Vrbo is the first step to take. Make sure your heading is captivating, and your text covers your unique selling points, telling guests why your luxury Bahamas vacation rental is the perfect place for their dream holiday. Ensure you have listed all your features and amenities, and you have included popular keywords. Then focus on inspiring images that show guests why your property is extra special. Pictures are often the biggest selling points of properties and are the first thing that attracts guests. Include scene setters and detailed shots that capture the essence of all you offer. Hiring a professional photographer can make all the difference. Shore Concierge can provide recommendations of whom to hire.
2. The price is right
By assessing what similar properties are charging, taking into account seasonality and special events, and factoring in demand and your occupancy targets, you can put together your pricing strategy. You will also need to consider your policy on discounting for longer bookings, multiple occupants, and whether you will reduce your rates for late bookings. All of these can be tested and altered, depending on market conditions. You will also need to think about your cancellation policy. The more flexible you can be, the more likely you are to pick up bookings. If you are not sure about this, talk to Shore Concierge. In the last three years, we have helped luxury Bahamas vacation rental owners increase their revenue and profitability.
3. Customer communication
Prioritizing customer communication by responding promptly to guests both before, during, and after their holidays will help quickly develop trust and confidence. If you are communicating via OTAs, it will also help your response ratings. If you do not have time to do this, consider bringing in professional help.
4. Rave reviews
With high-quality customer care, you should start to receive rave reviews from your guests. Having a guest comment book is one way of providing guests with the opportunity to provide feedback. Providing digital review options will give your guests another way of responding. Should you get an unsatisfactory review, provided a prompt and professional response. You may also want to explore a solution in more detail offline.
5. Cancellations
There are few things more annoying to guests than cancellations, so ensure you do everything you can to avoid these. With an OTA your cancellation statistics are likely to be listed, so that is another reason to ensure you have a backup when emergencies strike and so can carry on.
6. Help is at hand
If you need assistance and advice about how to boost your Bahamas vacation rental bookings, Shore Concierge is there to help. We offer a comprehensive service to vacation rental owners that covers financial matters and pricing, sales and marketing, and home cleaning and maintenance. For details, contact us at contact@shore-concierge.com.
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