If you have been fully focused on vacation guests for your Bahamas rental, perhaps now is the time to try and capture more business travelers.
Since the pandemic, corporate guests have been looking for accommodation that gives them more space, peace, and comfort to concentrate on work, and rental properties fit the bill better than hotels.
Some businesspeople are looking for a rental as a workspace, others are attending events, while some want to combine a place to work for themselves while the rest of their family can have a holiday.
Airbnb recognizes the need for business accommodation in rentals and has created a dedicated section for work-related travelers.
So, what are business travelers looking for in a Bahamas rental?
Convenient location
Business travelers want to minimize the time they spend traveling, so a home close to one of the Bahamas’ international airports is what they are looking for. The same is true of their stay. The more you can help make their trip trouble-free and more productive, the better.
Tips on where to eat will also be appreciated, plus some tourism information when they have a day off.
Simple check-in and out
An automated check-in system or any simple solution which makes the process quick and easy will be valued by business travelers.
High-speed wifi
Provide high-speed broadband and make sure you don’t charge for it. Secure and reliable online access is essential for those doing business from a rental property.
Workspace
Office desks and chairs, pens and paper, a printer/scanner, and plenty of electric plugs are essential for business people. A tea and coffee maker is also a must, and a few snacks to brighten up the day.
Peace and quiet
Peace and quiet can aid concentration and productivity for most people, and many choose a rental over a hotel for precisely that reason.
Transport services
Many rentals will have good relationships with taxi firms and car rental companies. Whether business people need transportation to and from the airport, attend conference venues, or go to meetings or restaurants, prompt and reliable providers are a must. There may also be the need for transport for fun days out at weekends, holidays, or days off. For guests who drive, parking options are a big draw.
Pricing
To attract a new business audience, you may need to look at your pricing structure. For example, business travelers are likely to want more Monday to Friday bookings, so you could combine weekday commercial guests with weekend leisure bookings if you can serve both sectors. They also might want a longer stay so have your monthly rate ready.
Marketing
Aiming for business people will require a fresh approach on your website, Online Travel Agency listings, and social media feed. Adapt your pictures, headlines, and text to suit a business audience and significant on your unique selling points.
Shore Concierge offers a complete rental property management service and can help owners attract more business and leisure visitors and increase profitability.
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