If you are running your own website to promote your vacation rental property business, it pays you to consider custom search results.
You can increase page ranking, views, bookings, and revenue by building pages featuring custom search results for your luxury Bahamas vacation rental property.
But what are custom search results, and how can they boost your vacation rental property business? Shore Concierge, which provides a comprehensive range of sales and marketing services for Caribbean vacation rental property owners, explains.
By using custom search results, you can promote whichever page you want for your vital Search Engine Results Page (SERP), rather than the default home page. The SERP page is the first one shown when you enter a search query into Google or any other search engine. You can also change the ranking of pages and reorder search results, so users can find your content more quickly.
Custom search pages can promote specific groups of property listings shown outside the main results = for example, beachside properties, romantic rentals, homes with a special history, or anything you choose.
These specific pages can rank higher for Search Engine Optimization (SEO) as they allow you to add more specific keywords that you want to target and contain more specific content for your chosen than generic pages. This allows you to target certain key phrases.
For instance, if you want to target “Bahamas beachside rentals” you need to include the phrase in your page slug, headline, meta-copy, and at least three times in the body copy. If you are hosting several properties, you may want to target the name of each for search ranking, as well as more generic pages for types of property and regions. For ranking purposes, you should interlink these pages.
This strategy can also help if you have a Pay Per Click (PPC) advertising campaign, as you can send potential guests to the kind of properties for which they are searching. The fewer steps that are taken to get to the destination page, the more likely you are to interest and convert guests.
Shore Concierge provides professional marketing support for vacation rental property owners. For more details, email contact@shore-concierge.com.
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