There are many benefits your Bahamas vacation rental business can gain through using Instagram – the picture-led social media channel.
The potential to promote your Bahamas vacation rental business to one billion users from around the world is enormous.
With the chance to impress new guests, bring in bookings, stay in touch with current customers and celebrate positive reviews, Instagram offers so much to vacation rental business owners.
Here are 20 reasons to use Instagram for your Bahamas vacation rental business.
With almost 3 billion visits a month and approaching 1 billion users, Instagram is one of the world’s top 10 websites.
Instagram is the fourth most popular social media channel for daily active user totals.
The Instagram app was among the most downloaded in the world in autumn 2021.
Six out of 10 users are aged 18-31, so Instagram is a good way to capture a younger demographic.
Why not grow your network and your service partners by connecting with local businesses that can offer complementary services to guests?
Opening a business account offers several additional advantages and also demonstrates that you are reputable. You can get instant account metrics and insights, as well as publish extra contact details.
As Facebook and Instagram are both owned by Meta and you can connect the two accounts.
Research shows it is best to post between 6am and 9pm and to avoid Sundays.
Use hashtags (#) to attract guests and show off your rental. This acts as a search function so Instagramers and quickly and easily find your business.
Most users add from one to three hashtags to their posts. Top terms for rental properties include #beach, #vacation and #holiday.
Ensure your posts follow your brand standards, colours, fonts etc. and develop a consistent style. You can find free templates, if you search online, or bring in a marketing professional.
Invite guests to post pictures of their dream holidays at your property and tag their family and friends to boost engagement.
You can also ask guests to post positive reviews about their stay with pictures.
One popular form of posting is quotes about holidays accompanied by inspirational pictures.
Instagram is more like a marathon than a sprint, so don’t instantly expect huge growth. Just keep plugging away.
Stay in touch with guests to build your relationship and encourage them to return.
Provide calls to action on your post and direct users to your vacation rental property website.
As well as pictures of your vacation property, post about local places of interest, events and other beautiful and inspiring scenes.
Complete your biography, so users have full details of your vacation property rental and how to contact you.
Check out other forms of content on Instagram, including Story Highlights, which last for just 24 hours, Live Stories, Instagram Guides, which are perfect for tips and lists, and Reels, which are short videos.
If you require help and advice about how best to use Instagram for your Bahamas vacation rental, then vacation rental management specialists Shore Concierge will be delighted to assist you. Just contact founder-director Lou Jupp via email at contact@shore-concierge.com or by phone on +1 242 803-3469.
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